Topic and content of the lecture

At the HR Experience conference in Belgrade, Dalibor Šumiga delivered his first-ever lecture to HR professionals in Serbia, addressing one of today’s most relevant labor market topics — productivity. In the lecture titled “Who’s Yawning Over There?”, he debunked some of the most widespread myths related to employee (un)motivation and (un)productivity.

Drawing on behavioral science and evolutionary psychology, Dalibor demonstrated how context and environment shape our work performance and why certain “common-sense” recommendations in the HR world lack a scientific foundation.

With a wealth of examples from research and everyday business practice, the lecture revealed behavioral patterns that often underlie declining employee engagement, along with advice on how to address them by understanding human nature rather than relying on clichés.

At the world’s largest conference dedicated to neuromarketing, the Neuromarketing World Forum (NMWF) in Rome, discussions focused on how integrating the latest neuromarketing insights can yield tangible business results. Through real-life examples, participants had the opportunity to see how scientifically-based neuromarketing strategies can deliver measurable business benefits.

The conference brought together the most prominent experts in neuromarketing from over 50 countries, who discussed the application of scientific evidence to enhance neuromarketing practices.

One of the most significant parts of the conference was the Expo program, which showcased the latest innovations from the world’s leading neuromarketing companies. This is a key event for anyone involved in this discipline, and the program was moderated by Dalibor Šumiga. Being the MC (Master of Ceremonies) at this conference is a great honor, given that it is the most important neuro event in the world, where the latest trends and achievements in consumer science are explored and presented.

Topic and content:

By using advanced neuromarketing tools and behavioral marketing methods, we can gain deeper and more precise insights into what guests really think about your hotel, even when those impressions are not consciously expressed.

In a lecture in front of a 700-people audience, Dalibor Šumiga presented the results of research conducted by Promosapiens, where such methods and tools were used. He demonstrated that while Google Analytics is powerful, it cannot, in certain cases, reveal the subtle insights that can be uncovered through neuromarketing methods. Additionally, he highlighted the shortcomings of online tourist reviews and surveys, explaining how neuromarketing can uncover the real, subconscious impressions guests have about services.

He placed special emphasis on the concept of priming, a subtle persuasion method, and its application in marketing campaigns, providing the audience with insight into the effectiveness of this technique in creating powerful marketing strategies.

Topic and content:

How reliable are guest reviews? Can certain details trigger specific associations among customers? 

These were the questions addressed in this lecture by Dalibor Šumiga. He presented a neuromarketing study conducted before the Festival, which demonstrated that details can indeed trigger specific associations. This significantly influences the overall perception of a brand, service, staff, or marketing materials. Therefore, it’s always recommended to test users’ subconscious reactions to materials before promoting them.

Through various research examples, Dalibor showed the behavior patterns present when evaluating accommodations and services, explaining which factors can influence reviews (opinions and ratings of others, brand reputation, subjective details, etc.) and what makes them less reliable, even when people genuinely intend to express their honest opinions.

The audience had an extremely positive reaction to the lecture, and their interest was confirmed by the excellent turnout for the Q&A session. The HOW Festival – Hotel Operations Weekend – is the only festival in Europe dedicated to hotel operations, and Dalibor Šumiga was the highest-rated panelist.

Topic and content:

The application of web marketing in tourism encompasses various strategies and techniques that utilize digital platforms to promote tourism services, destinations, and products. For those working in this dynamic sector, these strategies can help efficiently reach a global audience, increase interest in what they offer, boost the number of bookings, and thereby directly influence the success of their business.

At the fourth MEKST conference held in Novi Sad in 2017, Dalibor Šumiga delivered a lecture on consumer psychology and its application in tourism. In this interactive presentation, he aimed to highlight the importance of understanding certain functions of the human brain for business and the impact of the digital revolution on human behavior.

Topic and content:

Can neuromarketing assist pharmacists? How should the pharmaceutical industry cope with the rapidly growing trend of digitalization, and how can it approach understanding consumer and patient behavior?

Through numerous examples from behavioral marketing, Dalibor Šumiga highlighted key factors that influence or will influence human behavior concerning health and the issue of self-diagnosis on the Internet (Dr. Google). He concluded his lecture by presenting arguments FOR and AGAINST digitalization and explained how it affects human empathy. 

The significant interest in this lecture is evidenced by the fact that attendees arrived 40 minutes early to secure their seats.

Topic and content:

Can images, words, sounds, or scents subconsciously influence consumers? Do associations play a significant role in consumer behavior, perception, and decision-making?

Through the topic of priming as a powerful marketing technique, Dalibor Šumiga presented three exclusive behavioral experiments conducted by Promosapiens and highlighted the importance of the development of behavioral economics. His lectures have been rated as the best for two consecutive years.

At the Family Marketing Forum in Warsaw, discussion topics included the latest theories on communication strategies and approaches to target audiences in the age of digitalization, globalization, and rapid changes in lifestyles, education methods, and family dynamics, to which brands must adapt to stay relevant.

Topic and content:

In this lecture for students of international management in hospitality and tourism, the topic was self-branding and ways of utilizing the way we’re perceived in order to achieve business success and reduce the time required for that success to occur.

During the lecture, Dalibor Šumiga also emphasized the importance of self-awareness, enjoying life, and avoiding the mixing of politics and business.

Aspira College’s 9th Career Day in Split gathered students, employers, professors, and experts with the aim of networking and opening up opportunities for students to pursue their desired careers.

Topic and content:

What is today’s biggest lie on the Internet, a lie that we are not even aware of?

The digital age has brought about many changes in the way we live and work. Some of the topics discussed in this lecture included the connection between technology and psychology, the importance of a critical attitude towards the information available online and the ways we’re dealing with “the new normal”.

Because of how strongly technology is embedded into all aspects of our lives, it’s important to be aware of its impact and to use critical thinking. In his lecture on the digital age, Dalibor Šumiga discussed everything that this era entails.

The lecture was held at the Combis conference, an event organized by the leading Croatian IT integration company. The conference is aimed at IT professionals as a platform for staying up-to-date with the latest trends in the IT industry.

Topic and content:

What are the key principles of consumer psychology; what are brand and generational marketing; how important is creativity in the influencer marketing industry – these are just some of the topics Dalibor Šumiga discussed in his lecture. He touched upon the topics of influencer authenticity, the structure of their followers, and some of the most common mistakes in influencer marketing.

The audience was wowed by the presentation style and the value of information most people don’t get to see every day, so much that they requested an encore. You can check out the atmosphere on the conference video in the gallery.

The first Influencer Marketing Summit in Belgrade gathered a large number of participants who work in influencer marketing, digital marketing, and branding. The marketers working in this dynamic and rapidly growing industry exchanged ideas, experiences, and best practices.