Topic and content:

The application of web marketing in tourism encompasses various strategies and techniques that utilize digital platforms to promote tourism services, destinations, and products. For those working in this dynamic sector, these strategies can help efficiently reach a global audience, increase interest in what they offer, boost the number of bookings, and thereby directly influence the success of their business.

At the fourth MEKST conference held in Novi Sad in 2017, Dalibor Šumiga delivered a lecture on consumer psychology and its application in tourism. In this interactive presentation, he aimed to highlight the importance of understanding certain functions of the human brain for business and the impact of the digital revolution on human behavior.