Topic and content:

What are the key principles of consumer psychology; what are brand and generational marketing; how important is creativity in the influencer marketing industry – these are just some of the topics Dalibor Šumiga discussed in his lecture. He touched upon the topics of influencer authenticity, the structure of their followers, and some of the most common mistakes in influencer marketing.

The audience was wowed by the presentation style and the value of information most people don’t get to see every day, so much that they requested an encore. You can check out the atmosphere on the conference video in the gallery.

The first Influencer Marketing Summit in Belgrade gathered a large number of participants who work in influencer marketing, digital marketing, and branding. The marketers working in this dynamic and rapidly growing industry exchanged ideas, experiences, and best practices.