Topic and content:

By using advanced neuromarketing tools and behavioral marketing methods, we can gain deeper and more precise insights into what guests really think about your hotel, even when those impressions are not consciously expressed.

In a lecture in front of a 700-people audience, Dalibor Šumiga presented the results of research conducted by Promosapiens, where such methods and tools were used. He demonstrated that while Google Analytics is powerful, it cannot, in certain cases, reveal the subtle insights that can be uncovered through neuromarketing methods. Additionally, he highlighted the shortcomings of online tourist reviews and surveys, explaining how neuromarketing can uncover the real, subconscious impressions guests have about services.

He placed special emphasis on the concept of priming, a subtle persuasion method, and its application in marketing campaigns, providing the audience with insight into the effectiveness of this technique in creating powerful marketing strategies.