Topic and content:

Can images, words, sounds, or scents subconsciously influence consumers? Do associations play a significant role in consumer behavior, perception, and decision-making?

Through the topic of priming as a powerful marketing technique, Dalibor Šumiga presented three exclusive behavioral experiments conducted by Promosapiens and highlighted the importance of the development of behavioral economics. His lectures have been rated as the best for two consecutive years.

At the Family Marketing Forum in Warsaw, discussion topics included the latest theories on communication strategies and approaches to target audiences in the age of digitalization, globalization, and rapid changes in lifestyles, education methods, and family dynamics, to which brands must adapt to stay relevant.