We conduct advanced market research using scientifically-proven methods:
Explicit research
Market research, research of consumer habits, brand and product perception and competitiveness, as well as marketing messages and penetration barriers through custom-made questionnaires
Subconscious survey
A step beyond standard questionnaires. Measuring the market’s subconscious sentiment towards the brand, the power of particular associations tied to the brand and the brand’s “top of mind” position using neuromarketing methods
Neuro research
The most precise and most reliable form of research for all marketing materials (TV, radio, POS, OOH, SoMe and direct marketing), web content and design, product packaging and shelf position, as well as “feel good” pricing. Measuring the effectiveness of scents and flavor testing.
Why choose to work with Promosapiens?
A dedicated team of consumer psychology, behavioral science and neuromarketing analysts
Two mobile neuro labs with technologically sophisticated equipment: EEG, Eye tracking, GSR and facial emotion coding
Advanced software for subconscious surveying: Explicitor, Implicit, Top of Mind and Willingness to Pay
Membership in NMSBA, the world’s leading neuromarketing association
Experience working on over 15.000 online and offline research studies
The most advanced measurement methodologies in line with the highest scientific standards
Experience working on projects in Europe, U.S. and the Middle East