Imagine that you’re tracking your target group’s subconscious sentiment towards the description of “Honest”. Month after month, you’re seeing stable results, and suddenly there is an extreme drop.

This is exactly what happened to a client for whom we conducted monthly monitoring of subconscious brand perception. Knowing that such changes cannot occur without a valid reason in such a short timeframe, and understanding tha, in business, it’s important to avoid impulsive reactions, an additional analysis was conducted, with an interesting and peculiar outcome.

In the month of the decline, an outlet published a PR article that spoke extremely negatively about the entire industry. Among customers, it sparked a development of a negative perception of the industry as a whole, including our client.

The client used Explicitor, our subconscious perception measurement software. Its methodology registers changes in respondents’ perceptions quickly and precisely, before they reflect on revenue. This gave the client invaluable time to address the situation.

Banks often receive a lot of complaints about the long queues in their branches, as well as the quality of service they provide to clients. However, this is sometimes just a matter of the clients’ perception, and not necessarily the reality.

That is why our client wanted to determine the target group’s subconscious perception of their bank and its top competitors in terms of quality of service, quality of online banking, and overcrowding in branches.

For this research, we used Explicitor – our subconscious reactions survey software; the fast explicit method, which measures response speed (in milliseconds); as well as the well-known behavioral phenomenon, Solomon’s paradox (in which respondents answer on their behalf in one part of the survey and on behalf of the majority of people in another part, which improves accuracy).

In just a few days, we obtained results from a representative sample and provided the client with valuable insights for further strategy development in these aspects.

Insurance is something that clients often passively entrust to sales representatives without giving it a second thought – until problems arise. Since there is an array of different insurance services, the challenge is to find out which service the marketing and sales teams excel at.

In order to identify the target group’s subconscious perception when it comes to home, car, health, or travel insurance, we used Explicitor – our online software which measures subconscious perception.

In just a couple of days, based on a representative sample, the client obtained information about which of the above-listed services have the most positive subconscious reaction among the target group compared to the company’s top competitors. With this information, further analysis was conducted on each service’s marketing and sales efforts and how they correlate to the market’s reaction.