The client is launching a new product and promoting it through a TV commercial,  and wants to determine:

• Whether the commercial elicits  a positive reaction among the target audience
• Whether the commercial elicits a stronger positive reaction than a competitor’s 
• The commercial’s ranking in terms of results from measuring subconscious motivation, in comparison to popular brands from other industries
• A frame-by-frame qualitative analysis
• Whether the target audience recognizes that the commercial is advertising a specific brand
• Whether the audience recalled the key message at the end of the commercial