The client wants to test the new flyer design against the old one and find out:

• How the new front page impacts the purchase intent
• The impact of logos and visual design on the perception of the offer’s affordability compared to a page with the same products, but without those elements
• The impact on the perception of affordability and variety of choice
• The perception of products’ affordability
• The emotional impact index for individual pages
• Recall for particular elements from the flyer