Topic and content:

Through the answer to the intriguing question Where did Mad Men go, Dalibor Šumiga revealed what happened to the spirit of creativity and brilliance which marked that legendary era of the marketing industry, as well as where we stand today compared to the golden age of the Mad Men generation.

He presented the latest data from neuromarketing and behavioral research and revealed how the creative industry is perceived by consumers and the results the industry achieves in today’s digital age.

Vivaldi Forum, a series of business conferences held every year in Serbia, brings together top marketing experts, managers and entrepreneurs for discussions on current topics and business trends.

The forum is an opportunity for entrepreneurs to learn about the latest trends and strategic solutions for business growth and development, for managers to perfect their skills and knowledge, and for agencies to find new clients and partners.