Topic and content:

Today’s modern technology is shaped by behavioral science and evolutionary psychology. That’s precisely why it’s important to encourage deeper reflection on contemporary technological trends and their impact on human behavior.

Dalibor’s lecture at the OhrIDEA festival discussed the benefits and drawbacks of AI, the ways in which technology shapes our behavior and how we interact with the world, as well as changes in certain human values, beliefs, and priorities.

The discussion also covered the role of the mobile revolution in the communication process and availability of information, generational and influencer marketing, as well as factors that contribute to sales results.

Dalibor Šumiga gave the lecture in front of more than 120 marketing professionals attending the OhrIDEA creativity festival, organized by the New Moment agency.