Topic and content:

In today’s world, which industry is considered “the dream industry”? It is marked by authenticity and relentless adaptation to the needs and desires of clients.

This lecture on “the dream industry” is a lecture on tourism and tourist destinations, destination management, business success, the value of each employee within a company, as well as the importance of maintaining great, long-term relationships with clients.

Today, the tourism industry is extremely dynamic and complex. It’s focused on creating and selling experiences and destinations which tourists perceive as extraordinary and unattainable in everyday life.

MEKST – International Conference of Tourism and Hospitality Students in Novi Sad, Serbia, gathered students from all over the world, who had the opportunity to learn about the latest trends in the industry through lectures delivered by renowned experts.