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About the client:
Pliva is a Croatian pharmaceutical company with a long tradition that is now part of Teva Pharmaceuticals, one of the world’s largest pharmaceutical companies. It produces a wide range of generic and biopharmaceutical drugs and is actively involved in the local community.
You are not one of them…
And we are not one of those who will allow Olfen gel to be “drowned” in the sea of pharmaceutical industry advertisements. We used the effect of cognitive distinction, showing in color only the person using Olfen gel, to clearly highlight its effectiveness in providing pain relief.
We worked on:
Our campaign was shown on these channels:
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