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About the client:
Xiaomi is a leading Chinese technology company that conquers the world with innovative smart devices and consumer electronics. They stand out in creating independent sub-brands of smartphones such as Redmi, Black Shark, and Poco. Xiaomi – merging technology with elegance, makes everyday life smarter and more exciting.
Xiaomi – Flawsome
Can “flaws” become attractive qualities? Explore how we presented qualities as ‘flaws’, sparked intrigue, and set the client apart from the competition through the marketing concept of Flawsome.
We did:
Our campaign was shown on these channels:
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