Vaxol – I didn’t hear you when you said NO a hundred times

This creative approach uses a psychological phenomenon known as the anchoring effect—people make decisions based on first impressions or initial information. The situational context of the ad brings the product closer to consumers’ everyday experiences, and adding humor further increases the chances that the product will be perceived as a solution to a problem, in this case—ear hygiene.

The ad also uses priming, which influences subconscious reactions in viewers, causing them to favor a particular product or idea. Humor and situational context work together to increase the emotional engagement of the audience, making the ad more effective.

We worked on:

• Creative concept
• Copywriting
• Advertising campaign
• Content marketing for social media