About the client:

Xiaomi is a leading Chinese technology company that conquers the world with innovative smart devices and consumer electronics. They stand out in creating independent sub-brands of smartphones such as Redmi, Black Shark, and Poco. Xiaomi – merging technology with elegance, makes everyday life smarter and more exciting.

Unpack Xiaomi and pack your bags

What do Xiaomi and the Maldives have in common? The lucky winner who participated in the prize draw! Here’s how we unpacked our ideas and packed them into the giveaway. It has never been easier to give away two gifts at once.

We did:

  • The creative concept
  • Digital campaign (video)

Our campaign was shown on these channels: