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About the client:
Salveo is a company founded in the markets of Croatia and Bosnia and Herzegovina, which later expanded to the Balkans and beyond. Salveo has a portfolio of 25 brands, the most famous of which is Prospan – the best herbal cough syrup that has held a leading position in Croatia since 2002.
Today’s menu…
How best to illustrate the discomfort and pain caused by a sore throat? The correct answer is the “Today’s Menu” campaign where we use the principle of mental interaction to allow users to simulate the feeling of a sore throat and associate it with the effectiveness of Isla lozenges.
We did:
Our campaign was shown on these channels:
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