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About the client:
Domaća Trgovina d.o.o. is a leading retail company in Montenegro with a chain of stores including Aroma, Conto, and City. They are known for their focus on consumer needs, unique visual identity, and offering top-quality products, especially in FRESH categories with fresh fruits, vegetables, meat, meat products, cheese, and delicious pastries.
The Shopping Renaissance
In the middle of the lockdown, when stages were empty, and the doors of museums and cinemas were locked, we brought art back to the center of Belgrade through The Shopping Renaissance campaign. Supermarkets became new galleries, and our campaign an exhibition.
We did:
Our campaign was shown on these channels:
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