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About the client:
Podravka is a renowned Croatian food brand, founded back in 1934. Known for its high-quality products such as Vegeta, soups, canned goods, and many other food items, Podravka stands out as a synonym for tasty and healthy solutions in the kitchen. Their offer is based on long-standing tradition and innovation, and they are present in markets worldwide, including Europe, North and South America, Asia, and the Middle East.
Podravka in the Middle East
In the dynamic and competitive world of the food industry, unique creativity can be the key to standing out. For Podravka’s products in the Middle East, we designed a campaign that combines humor, intrigue, and elements of Gestalt theory – using wordplay that does not actually exist, but our brain completes it on its own.
We did:
Our campaign was shown on these channels:
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