About the client:

The Museum of Illusions represents the pinnacle of creativity in the cultural industry. This unique exhibition space offers visitors an unparalleled experience through optical illusions, holograms, and visual tricks. The aim of the Museum is to entertain and educate visitors of all ages through interactive installations that tease the perception and challenge the mind. The first Museum of Illusions was opened in 2015 in Zagreb, three years later in Belgrade, following numerous global locations such as New York, Las Vegas, and Dubai.

 

We worked on:

• Visitor movement analysis and space optimization

 

Space optimization is crucial for a museum’s success. Through strategic use of advanced visitor behavior tracking software, we: 

• achieve optimal space utilization
• use precise measurements to identify the exhibits that perform best
• monitor the ideal interaction time with exhibits
• evaluate how satisfying the experience is for the visitor using the Immersive Experience Score metric