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About the client:
Lino is one of Podravka’s most famous brands, recognized by its mascot, a teddy bear named Lino. Lino products are beloved by both children and parents due to their quality, nutritional value, and flavors tailored to the youngest consumers. Through its products, the Lino brand promotes healthy growth and development in children while providing sweet moments of enjoyment.
If only Lino were here…
“Things were better in my day”… This is a common cognitive bias of attributing more positive associations to the past than to the present, known in psychology as rosy retrospection. We exploited this phenomenon in creating a campaign for Lino’s 40th anniversary. We asked Lino enthusiasts to send us their favorite childhood photos, and then through design intervention, we added Lino to those long-ago, wonderful times.
We worked on:
Our campaign was shown on these channels:
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