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About the client:
Knauf is a global leader in building materials and dry construction systems, founded nearly a century ago in Germany. The company offers a wide range of products, including gypsum boards, insulation systems, and interior design solutions. They are known for innovations that improve the quality and sustainability of construction, and their presence in over 80 countries confirms their global reputation and commitment to high standards.
Hardness is key
For the Knauf Diamant board, renowned for its exceptional strength and high-quality insulation, we have developed a campaign that showcases the product’s key benefits through comparative examples. Each ad highlights a specific benefit of the board, such as fire protection, noise reduction, moisture resistance, mechanical damage resistance, and burglary protection, and the slogan “hardness is key” unites them all.
We worked on:
Our campaign was shown on these channels:
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