Dilated Pupils

Small changes can yield big results, and the power of nonverbal communication should not be underestimated. We confirmed this by applying the dilated pupils effect in a digital campaign and research for a client in the field of aesthetic medicine. The ad with dilated pupils had a 300% higher CTR (Click-Through Rate) and a 100% increase in service inquiries.

We worked on:

• creative concept
• advertising campaign